Glossary
SERP
The search engine results page: the full mix of links, ads, and features Google returns for a query.
SERP stands for search engine results page, the page you see after typing a query into Google. It is no longer a simple list of ten links, since it now mixes paid ads, the local map pack, featured answers, images, and more. Understanding what appears for your key searches tells you what you must compete against to be seen. Different queries produce very different layouts, which shapes your strategy.
Related terms
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