Glossary

Map Pack

The map pack is the group of three business listings, shown alongside a small map, that Google places near the top of many local searches. Landing in this block is valuable because it sits above the regular blue links and captures a large share of clicks and calls. Google decides who appears based on relevance, distance, and prominence, which is why an optimized Google Business Profile matters so much. For a dentist in Costa Mesa, ranking in the map pack often produces more calls than any other single placement.