Glossary
SEO
Search engine optimization: improving your site so it ranks higher in unpaid Google results and earns steady traffic.
SEO stands for search engine optimization, which is the ongoing effort to earn higher positions in the unpaid results on Google and other search engines. It combines useful content, a technically sound website, and trust signals from other sites that link to you. Unlike ads, this traffic is not paid for directly, so results build slowly and then compound over time. Most businesses see meaningful movement in three to six months rather than overnight.
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