Glossary
Organic Traffic
Visitors who reach your website through unpaid search results rather than through ads.
Organic traffic is the flow of visitors who arrive at your site by clicking unpaid search results. Because you do not pay for each click, this traffic tends to be cost-effective and durable once your pages rank well. It is the main payoff of a sustained SEO effort and often carries strong buying intent. Tracking it over time shows whether your search visibility is genuinely growing.
Related terms
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