Glossary
PPC
Pay-per-click advertising, where you bid for placement and pay only when someone clicks your ad.
PPC, or pay-per-click, is a model of online advertising in which you pay a fee each time someone clicks your ad rather than paying for the ad to simply appear. It lets you buy visibility at the top of search results almost immediately, which is useful when you need leads faster than SEO can deliver. Costs are controlled through budgets and bids, and the results are highly measurable. Google Ads is the most common platform for it.
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