Glossary
Google Ads
Google's advertising platform for showing paid search, shopping, and display ads across its network.
Google Ads is Google's platform for running paid advertising across search results, YouTube, and millions of partner sites. Advertisers choose keywords or audiences, set budgets, and compete in an auction for placement. For a local service business, search ads can put your offer in front of someone at the exact moment they are looking to buy. Success depends on tight targeting, relevant landing pages, and constant refinement.
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