Glossary
Local Services Ads
Google's pay-per-lead ads for local pros that show at the very top with a Google Guaranteed badge.
Local Services Ads are a specific Google ad format built for service providers, appearing above the regular search ads with a Google Guaranteed or Google Screened badge. Unlike standard ads, you generally pay per qualified lead, such as a phone call or message, rather than per click. Providers must pass a screening and verification process to earn the badge, which builds trust with searchers. They are a strong fit for trades and professional practices across Orange County.
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