Glossary
Cost Per Lead (CPL)
The average amount you spend on marketing to generate one new lead or inquiry.
Cost per lead, or CPL, tells you how much you spend to generate a single inquiry, such as a form fill or phone call. You find it by dividing your total marketing spend by the number of leads produced. Knowing this number lets you judge whether a channel is affordable relative to what a customer is worth to you. A landscaper in Anaheim, for example, can compare CPL across ads and SEO to decide where to invest next.
Related terms
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