Glossary

Conversion Rate Optimization (CRO)

Conversion rate optimization, or CRO, is the disciplined practice of increasing the share of visitors who take action on your site. It relies on testing changes to headlines, layouts, forms, and calls to action, then keeping what performs best. Because it squeezes more results from traffic you already have, it often delivers a better return than simply buying more visits. Moustify approaches CRO as a steady cycle of measuring, testing, and refining rather than a one-time redesign.