Glossary
Marketing Funnel
The path a prospect follows from first hearing about you to becoming a paying customer.
A marketing funnel describes the stages a prospect moves through, from first becoming aware of your business to considering it and finally buying. It is drawn as a funnel because many people enter at the top while only some reach the bottom as customers. Mapping these stages helps you spot where prospects drop off and what message each group needs next. Different tactics, from content to retargeting, serve different points along the way.
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