Glossary
Attribution
The method of crediting which marketing channels and touchpoints led to a sale or lead.
Attribution is the practice of assigning credit to the marketing touchpoints that contributed to a lead or sale. Because a customer might find you through a search ad, return later through a Google search, and finally call after reading a review, deciding what deserves credit gets complicated. A sound attribution approach helps you invest in the channels that genuinely drive results rather than only the last one clicked. It is essential for spending your budget wisely.
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