Glossary
Cost Per Click (CPC)
The price you pay each time someone clicks your ad, set by an auction and your quality signals.
Cost per click, or CPC, is the amount you pay each time a person clicks one of your ads. It is determined by a live auction among advertisers combined with your Quality Score, so more relevant ads often pay less. Competitive industries and high-intent keywords tend to command higher prices per click. Watching CPC helps you keep campaigns profitable as competition shifts.
Related terms
Ready to grow in Orange County?
Book a free strategy call and we will show you exactly where the fastest wins are hiding in your marketing.