Glossary
Keyword Research
Finding the exact words and phrases your customers type into Google so your content can target them.
Keyword research is the process of discovering the actual phrases people type when they look for what you offer. It reveals both how many people search a term and how hard it will be to rank for it, so you can prioritize wisely. Good research separates high-intent searches, like someone ready to hire, from casual browsing that rarely leads anywhere. This groundwork shapes the pages you build and the ads you run.
Related terms
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