Glossary
Conversion Rate
The percentage of visitors who take the action you want, such as calling, booking, or filling out a form.
Conversion rate is the percentage of visitors who complete a desired action, whether that is submitting a form, booking an appointment, or placing a call. You calculate it by dividing conversions by total visitors, so 20 leads from 500 visitors is a 4 percent rate. It is one of the clearest measures of whether your website and offer are actually working. Small improvements here can meaningfully increase revenue without any extra traffic.
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