Glossary
Schema Markup / Structured Data
Structured data code that helps search engines and AI understand your content and show rich results.
Schema markup, also called structured data, is a standardized code you add to your pages that describes their content in a language search engines understand. It can label things like your business hours, reviews, prices, and frequently asked questions. This helps Google display richer results, such as star ratings or answer snippets, and helps AI tools interpret your information correctly. It does not change what visitors see, but it can meaningfully improve how your listings appear.
Related terms
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