Glossary
Generative Engine Optimization (GEO)
GEO: optimizing your brand's presence so generative AI tools recommend and reference you in their answers.
Generative engine optimization, or GEO, focuses on making your business show up favorably inside answers produced by generative AI tools. It overlaps with SEO and AEO but pays special attention to how large language models gather, summarize, and cite information about brands. Tactics include earning mentions on authoritative sites, keeping your facts consistent across the web, and publishing clear, quotable content. It is an emerging discipline, so approaches are still evolving quickly.
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