Glossary
Backlink
A link from another website to yours, which search engines treat as a vote of confidence.
A backlink is a link on another website that points to your site. Search engines read these links as endorsements, so earning them from reputable and relevant sources can lift your rankings. Quality matters far more than quantity, since a single link from a trusted local news site or industry directory outweighs dozens of low-value ones. Buying links in bulk is risky and can trigger penalties that set you back.
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